Success Story Of Angry Birds Game

Angry Birds

Most popular game Angry Bird was started by Rovio Entertainment. Game is about attractive colorful birds who tries to save their eggs from pigs. Game’s first release was in 2009 on iOS and later it was developed for other smartphones including android, windows and symbian. Based on the popularity of the game, many other versions were released, and the game has seen continuous success in the years.

Major success of game is it is brilliantly designed and developed. You have to use your proper strategies and choose the right birds for right purpose as each colored bird has a different purpose. One more reason for game’s popularity it is design. Game is simple, players off all ages can play this game because it does not have too much of complication and instructions involved. Game is simple but its equally engaging as it has different results at different levels which keeps players interested and engaged in the game. Games response time is very cleverly managed. Normally in other games response time is high but in Angry bird’s response time is less which gives players time to correct their errors and plan their strategy. There are many other aspects which is properly taken care like the game is full of small mysteries which keeps player engaged. The game can be played casually and its completely satisfying.

Angry Birds promotion was also done properly which was one more contribution in game’s success. Angry birds print could be seen on kid’s school bags, tee shirts, towels, water bottles, rain coats, boots, umbrella, etc. Apart from this, good content marketing was done, and the game was socially promoted on major channels like You Tube.

Now as per one article in Variety.com, the studio has set their sights on consumer VR and the game is coming with new release called Angry Birds VR: Isle of Pigs on all major VR platforms.